Shorty’s

Shorty’s approached Romeo+Co. when they were opening their second location. They initially only wanted production to build out their menus and such. We saw this as an opportunity to pitch a new look for the brand.

We presented five unique approaches and the one you see here was selected. The authentic look paired with a strong icon helped launch Shorty’s into a new place altogether. Upon completing the signage, menus (printed on butcher paper), merchandise line, coasters, web site and social media platforms, we were asked to design their food truck wrap.

Since the launch of the new brand, Shorty’s has opened three additional locations and is shopping for a second truck.

Brand Design | Menu Design | Merchandise Design | Truck Wrap | Website Concept Design